When it comes to SEO, it really does pay to adhere to certain practices right from the beginning. It may be tough for new sites to get any traction. It might also be difficult for older sites to recover rankings that were lost because of a change in algorithms or even a coding error. A Denver SEO expert may suggest some simple SEO remedies to try to gain or recover top search engine rankings. Before any problems can be fixed, it's obvious that they have to be discovered.
Simple SEO Remedies
Website audits: If a website's search engine rankings have dropped lately, it might be because of an algorithm change or even a simple website coding error. It's tough to fix a problem that hasn't been diagnosed yet. A website audit can give SEO experts and website owners a starting point to help find mistakes that can be corrected fairly easily. For example, title tags could be missing or too short, and this is a problem with a very simple fix.
Backlink health: Besides ranking factors found on a website, the major search engines also use backlinks to help determine which sites are the most popular. Each search engine has its own way of deciding which links are more important than others. Still, an SEO professional should be able to provide a list of links to a site and to each page within the site. A site may have lost rankings because a redesign changed the page URL or a popular linking site dropped the old link. Also, a competitor may have gained an important backlink that helped it jump ahead in search.
Even Bad SEO News is Good to Know
As they say, admitting a problem is the first step to fixing it. This is just as true in SEO as it is in anything else. Even if the news about a website isn't good news, it's still good to know. While website owners may be able to run some tools on their own, an SEO professional is likely to be able website to interpret the results better. In some cases, the website doesn't really have any bad problems, but the competition is doing something better.